How to Get the Most out of Event Marketing in Education
With all the policy disruption in education this year, marketing events in education are central to building relationships and trust…
Video: CB&A Education Marketing Trends & Insights for 2024
In this 30 minute video of our latest CB&A Expert Series event, learn how you can prepare for 2024.
CB&A Education Marketing Trends & Insights for 2024: How Education Marketers Are Approaching Fiscal Uncertainty & Major Shifts
Learn how you can prepare for 2024. We’ve highlighted findings and insights from our recent survey of business-to-education professionals.
CB&A Joins FINN Partners
The firm will be known as CB&A, A FINN Partners Company, and work alongside FINN’s existing PreK-12 and Higher Education practices.
CB&A Secures Spot in Madison’s Best Places to Work for 3rd Straight Year
“It warms my heart, and makes me confident that our clients, partners and teammates are in good hands.” — Charlene Blohm, President
2023 ASU+GSV Summit: Top EdTech Marketing Takeaways
Two members of CB&A’s executive team, Jeremy Cesarec, content director, and Saul Hafenbredl, senior director of business strategy & development,…
EdTech Digest Names CB&A Strategy Manager Kelsea Kierstead a 2023 Top 100 Influencer in EdTech
EdTech Digest just announced that they have named CB&A’s Strategy Manager Kelsea Kierstead to their 2023 Top 100 Influencers in…
Our Survey Says: Business-to-Education Marketers Foresee Industry Growth Ahead
Business-to-education marketers (B2E) are overwhelmingly optimistic about the health of the education industry and their own company’s prospects for growth…
Three Takeaways from Our 2023 Survey of Business-to-Education Marketers That Will Set You up for Success
In our 2023 survey of business-to-education (B2E) marketers, we asked respondents how their marketing has changed as a result of…
How to Seal the Deal in Education Sales
You’ve delivered the elevator pitch, you’ve asked the right questions, now what? In our recent CB&A Expert Series Webinar with…